Greta M. Grossman 1906-1999

Born and raised in Sweden, Greta Magnusson Grossman represents a literal link between European design and California modernism. In 1940, after already establishing herself as a renowned designer in Sweden, she and her husband, jazz bandleader Billy Grossman, immigrated to Los Angeles. Although Grossman's work was well known and in demand through the 1950s and '60s her work was photographed by Julius Shulman, she appeared frequently in John Entenza's Art & Architecture magazine and she received two prestigious Good Design Awards from MoMA–she faded into relative obscurity. Recently, renewed interest in this pioneering modernist has resulted in some of her pieces being brought back into production. Often building them on spec and then living in them until she found a buyer her residences were defined by their diminutive scale and lightness of form, frequently balanced perfectly  diminutive scale and lightness of form, frequently balanced perfectlyon the edge of a hillside. Crafted of classic modern materials likesteel and stone, Grossman also incorporated rich woods and natural light to create warmth. Unfortunately, many of these homes have since been demolished, though several do remain.

Greta M. Grossman

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